Premiere on Film Row Kicks Off!

Oklahoma City’s historic Film Row District is alight with action this week in anticipation of the public re-launch of the city’s newest monthly street festival: Premiere on Film Row, scheduled for 6 p.m. to 9 p.m. on Friday, August 16 along W. Sheridan Avenue between Dewey and Shartel avenues downtown.

Premiere on Film Row is a family- and pet-friendly event on the third Friday of each month, year-round, featuring film screenings, live music, art exhibitions and gourmet food trucks. There is no cost to attend.

The goal of the event is to highlight businesses and organizations located on Film Row, to promote new development in the area, and to celebrate the city’s rich history and connection to the film industry.

“Film Row is alive and well, thriving!” Individual Artists of Oklahoma Executive Director and event organizer Kendall Brown said. “We think people are going to fall in love with new Film Row. It has a distinct personality and style, and a solid community of young, creative professionals and artists who bring the area to life. The long-term potential for the area is exciting.” 

The theme for this month’s event will be “Rock n’ Roll.” Dunlap Codding, an intellectual properties law firm located at 609 W. Sheridan Ave., will provide rock star hairstyling and temporary tattoos for kids, also a photo booth, live music by the Howard Brady Band, and art exhibitions featuring recent works by Theresa Hurt and Cindy Cornish.

The Paramount, a coffee bar at 701 W. Sheridan Ave., will screen Rob Reiner’s famous rock music mockumentary at 6 p.m. and a variety of activities throughout the evening including a wine tasting, an open mic, a comedy show and live music by Savannah Jaine. 

Oddfab Design Lab, artist Hugh Meade’s design and fabrication studio at 703 W. Sheridan Ave., will host a live demo of The Rokken Chairs.

Individual Artists of Oklahoma, a nonprofit art gallery at 706 W. Sheridan Ave., will host its “Art on the Record” album project in partnership with KOSU radio. There will also be music by DJ Chris Hill, a collection of Oklahoma concert photography by Cody Mulcahy and music videos by This Land Press featuring local musicians.

deadCENTER Film Festival, among the “Top 20 Coolest Film Festivals in the World” according to MovieMaker magazine, will screen a selection of its award-winning short films at its new headquarters in the Hart Building, 726 W. Sheridan Ave.

Food trucks confirmed for the event include Taste of Soul Chicken & Waffles and La Gumbo Ya Ya.

Premiere on Film Row is sponsored by Fowler Honda in Norman. 

Other street festivals in Oklahoma City sponsored by Fowler Auto Group dealerships include LIVE on the Plaza (Fowler Volkswagen of Norman) on second Fridays and H&8th Night Market (Fowler Toyota) on fourth Fridays. 

“We’re honored to have this opportunity to support this fantastic event and look forward to being a part of the Film Row community for years to come,” Fowler Holding Co. Vice President of Operations Jonathan Fowler said. “Visionaries like Chip Fudge have brought an important piece of our city’s history back to life, against all odds, and now it’s time for us to celebrate those efforts and take it to the next level.” 

Film Row is the last remaining film exchange district in the U.S. Beginning in 1907, Hollywood studios including Paramount Pictures, Warner Bros., Metro-Goldwyn-Mayer and Fox Films had operations in the 42-block area between Classen Boulevard and Walker Avenue along Sheridan Avenue. Film exchanges served the film industry as distribution centers, where theater owners came to view and lease films. Film Row was listed in the National Register of Historic Places in 2007. 

Event updates will be shared via Twitter (@PremiereOKC) and on the Facebook event page. 


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